8/26/2023 0 Comments Mom and daughter duo meaning![]() Community answers the core need to belong it’s the product of human connection to a place or entity that matters to you, to which you also matter.ĬOVID didn’t create a huge tentpole moment of shifting the beliefs that shape Campowerment - a community before all else. To us at Campowerment, creating community and building connection are parts of the same whole, because connection creates belonging - an essential human need (hey, Maslow!) - and belonging requires a shared entity that’s greater than the individual…enter: community. How have your views about creating community and building connections changed due to the pandemic?Ĭhelsea: The pandemic rooted our beliefs even more deeply in the “why” that connects our community, instead of the “what.” The prospect of working within that to build something bigger was unreal. I was working in brand strategy at the time, and jumped ship from my career trajectory when I saw this brand had incredible magic to it - that it was both the product and the creator of our family’s feminine intuition and connection. They were total strangers walking away, bonded and transformed beyond what we could have imagined. We started as a women’s retreat experience in SoCal, where a ton of my burned-out but very-badass fellow media execs retreated to re-ignite their lives too, so we made a rule right then and there that there’d be no saying what you do for a living for the first 24 hours, and I swear: that was the defining moment where an event became a community, which grew into a brand and business in its due time.Ĭhelsea: In the 15 months of its existence, Campowerment garnered almost a billion earned media impressions because of its impact on these women of influence, and from that, the most amazing thing happened: we learned post-camp after a handful of retreats that the women in our ranks were postal workers, teachers, zookeepers, caretakers, stay-at-home-mamas, recovering actresses they were way older and way younger than we expected to show up. I couldn’t find that place, so I created it as Campowerment, the expert-led community, powered by play! Fast forward to 2013, after almost 35 years of being a national TV producer at the Today Show, America’s Most Wanted, NBC News and CBS News: I was 53-year-old single mama with a rolodex of insightful experts far deeper than the passion I had left for TV! I looked for a place that I could energize my way out of burnout, snag some ME-time in nature (my fave), PLAY (even more my fave) and collect insight on what the hell I’d write for my own next chapter. Tammi: I always loved camp as a kid for so many reasons - most notably for the friendships and the playground it provided me to be everything I was without my parents, teachers and the world defining that for me. ![]() How did you come up with the idea for Campowerment? We are thrilled to share the story of this inspiring mother-daughter duo with you! After seeing the company’s initial success, it didn’t take long for Tammi’s daughter, Chelsea Leader Gold, to get on board she now serves as business partner and CEO. Enter: Campowerment, the expert-led community powered by play. For her, this meant pivoting to the position of founder. ![]() After decades of working in TV production, Tammi Leader realized she needed to make a major career change.
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